
CLIENT
JJM TILE
INDUSTRY
Construction
SERVICE
Standard Package: Logo suite, brand pattern, brand colors, brand identity guidelines, and typography.
JJM TILE
JJM Tile is a tile company founded in 2020, with a primary focus on helping customers transform their spaces with high-quality, durable, and beautiful tile solutions that combine expert craftsmanship with exceptional customer service. They had years of experience backing up their company, but lacked a brand identity that showed they were professional and trustworthy.
We collaborated with JJM Tile to create the company's brand identity that reflects trustworthiness, sophistication, professionalism, and modernity. JJM Tile requested using blue and red in their color palette to maintain a connection to their current logo. We used darker shades of blue and red to create a more sophisticated, trustworthy feel for JJM Tile. Since tile work evokes elegance when done with craftsmanship, we incorporate a tan tone into the color palette. For their logo, we kept their signature JJM monogram but added a more modern design and included a tile tool with lines to showcase part of the craft.
The complete branding works together to create the JJM Tile brand, helping potential clients know they are working with a company that emphasizes professional craftsmanship in their tile work.

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