
CLIENT
AVANZA CONSTRUCTION
INDUSTRY
Construction
SERVICE
Mini Package: Logos (primary, secondary, and logo mark), brand colors, brand identity guidelines, and typography.
Single Service: Business Card
AVANZA CONSTRUCTION
Avanza Construction specializes in helping build custom homes with responsibility, precision, and integrity. They reached out to us because they wanted a unique logo that would set them apart from competitors and a brand identity to incorporate into their marketing.
Avanza Construction’s main goal was to build a brand that evoked high quality and the unique craftsmanship of its work. We chose navy blue to show the brand’s integrity and gold to have the high-quality element. For the logo, we created a logo mark featuring the letter A from Avanza, with a sharp angle pointing upward to represent forward motion. We incorporated the angle to symbolize an arrow, since Avanza means 'forward' in Spanish. We surrounded the A with lines to create a hint of Art Deco style without being overwhelming, demonstrating that Avanza helps clients looking to build a custom home with the highest quality possible.

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