CLIENT
AVANZA CONSTRUCTION
INDUSTRY
Construction
SERVICE
Mini Package: Logos (primary, secondary, and logo mark), brand colors, brand identity guidelines, and typography.
Single Service: Business Card
AVANZA CONSTRUCTION
Avanza Construction specializes in helping build custom homes with responsibility, precision, and integrity. They reached out to us because they wanted a unique logo that would set them apart from competitors, as well as a brand identity to incorporate into their marketing.
Avanza Construction’s main goal was to build a brand that evoked high quality and the unique craftsmanship of its work. We chose navy blue to convey the brand’s integrity and gold to signal high quality. For the logo, we created a logo mark featuring the letter A from Avanza, with a sharp angle pointing upward to represent forward motion. We incorporated the angle to symbolize an arrow, since Avanza means 'forward' in Spanish. We surrounded the A with lines to create a hint of Art Deco style without being overwhelming.
The logo, along with other brand assets, demonstrates Avanza Construction’s values to its clients.
