CLIENT
JENNY
INDUSTRY
Social Media
SERVICE
Mini Package: Logos (primary, secondary, and logo mark), brand colors, brand identity guidelines, and typography.
JENNY
Jenny has spent the past year documenting her exploration of various creative interests. After reintroducing creativity into her life, she decided to launch a social media platform where followers could join her in discovering new creative outlets. Her primary goal is to inspire others to explore activities that bring joy and meaning to daily life. She also aims to use her brand to establish a local social club that provides a space for community building and creative exploration.
Jenny approached us seeking a strong brand identity aligned with her vision and core values of creativity, exploration, and expression. We selected three shades of green for the primary logo to represent exploration. For secondary colors, we incorporated orange and blue to emphasize creativity and expression. The color palette was designed to support both her main brand and the social club sub-brand. To convey movement and exploration in the logo, we created a more flowing 'J.'
Jenny’s comprehensive brand identity enables her to foster a cohesive community with a clear vision and values. These brand assets support the launch of both her social media platform and local social club.
